Nevertheless, Google has new growth engines emerging. Its cloud service, Google Cloud, and AI initiatives like DeepMind and Bard are showing promise. In 2023, Google Cloud achieved profitability for the first time, and it has continued to grow steadily. The cloud service offers a range of solutions for businesses, and with the increasing adoption of cloud technology globally, it is expected to drive more revenue in the future.
Despite these positive aspects, Google faces substantial risks. Antitrust lawsuits and privacy protection controversies continue to loom large. How it navigates these legal and public relations issues will be crucial. Moreover, the race in the generative AI field against rivals like Microsoft is heating up. Whether Google can outperform Microsoft in this area will likely determine its future growth potential and its standing in the ever - evolving tech industry.