Plus Size Models: A New Force to Challenge Traditional Aesthetics

Introduction: When fashion magazines, newspapers, television, the Internet and other mass media appeared, it also fueled the aesthetic trend of "thin is beautiful" and quickly took over the hegemony of women's aesthetics. If in the past, the thinness of a girdle and the dance of a thin waist were still the requirements of the aristocracy for women, in the 20th century, the general public also accepted the truth that thinness is beauty. In the 20th century, the general public also accepted the truth that thinness is beauty. The aesthetic trend of "thinness is beauty" has quickly taken over the hegemony of female aesthetics, fueled by these media. The actual life of the plus size model, however, is more close to the public modeling.

▲The world's highest-priced American plus-size model Ashley, weighing 180 pounds

According to Statitia, in the U.S., plus-size women account for nearly 70% of the U.S. female population, and according to the Chinese adult body size GB/T 10000-1988: In China, 90% of women aged 18-55 have a waistline of 68 centimeters or more.

▲ Chinese plus size model Lili on VOGUE, weight 200 pounds

▲ plusmall-june-22-story

▲The first plus-size Asian female model to be featured on the cover of VOGUE in the U.S. Yumi Nu (second from right)

That said, the vast majority of women are in the brand-defined microfat, or even plus-size bracket.

Fortunately, the fashion industry has long been rethinking as beauty should be natural and diverse. American designer Lena Himmelstei started making fashions for pregnant women and plus-size women in the early 1900s, and the Body Positivity movement has begun to have a substantial impact on food culture and the fashion industry.

▲ American supermodel Precious Lee (Precious Lee) the first black plus-size model to appear in the U.S. edition of VOGUE magazine, 2021

Yet the adoption of plus-size modeling should not be an advancement of the times, but an awakening to correct bigoted perceptions. The believers of white young skinny, BM girl slender body, light will control the mouth, open legs as a holy decree, heavy to the body to knife, trying to use external forces to change the results of genes. Whether physical or psychological, women have actually been overwhelmed.

▲CALVIN KLEIN recently publicized a series of posters, the first black plus-size model triggered a discussion across the network. This is the first time in the history of the world that the world's most famous fashion brand, CALVIN KLEIN, has been in a position to make a difference in the lives of its customers.

Of course, regardless of whether the use of plus-size models is a politically correct slogan or an awakening of the fashion industry. For consumers, having more choices of negative sizes for sports is not a reason to be bad or indulge in fat.

When it comes to Victoria's Secret, it is estimated that many people are the same as my editor, the first thing that comes to mind is that the screen full of angelic faces, devilish body with slender thighs walking an elegant pace of Victoria's Secret angels, however, in 2019, Victoria's Secret has also started to use a plus-size model.

The name of this large size model is called ALI Tate-Cutler, from the United Kingdom, the weight is conservatively estimated to be 150 pounds, 14 yards of the body is equivalent to China's L code.

▲2019 Wimmy for the first time used a plus-size model, ALI Tate-Cutler, Britain

Real-life plus-size models are challenging this traditional notion of beauty in a new way. They are reminding us that beauty should not be limited to a specific size, but should encompass a wider range of shapes and styles.

▲The runway show of plus-size models

▲Korean plus size model runway show

The existence of plus size models shows us a real and diverse world. They represent women with fuller figures who have their own unique charms and styles. Through the display of plus size models, we see the fashion world's acceptance and respect for different body shapes, which is a strong challenge to the traditional aesthetics.

▲Tess Holiday 164cm/117kg, the first plus size model in the US

The rise of plus size modeling also reflects a gradual change in society's perception of body diversity. People are beginning to realize that beauty is diverse and that everyone has their own unique charms and values. This shift in perception not only helps to eliminate negative stereotypes of obesity, but also encourages more people to accept their bodies and build a positive body image.

▲Ashley Graham, one of the most recognizable and successful plus-size supermodels. She has done many big magazine covers, from Sports Illustrated to Vougue and Elle.

In addition, the emergence of plus-size models has brought new opportunities and challenges to the fashion industry. Designers have begun to focus on the plus-size clothing market, introducing more fashionable styles for different body types. This not only meets the needs of plus-size consumers, but also promotes the innovation and development of the fashion industry.

However, to completely break the aesthetic hegemony of "thin is beautiful" and abandon the outdated aesthetic concepts, it is obvious that the problem cannot be solved by relying only on the occasional highlights of a few sporadic plus-size models.