What are the different lifestyles?

Founded in 2001, PER DESIGN has grown from a product design agency to an integrated and innovative design group covering the whole chain of brands and products. In the whole lifecycle of brands and products, we will provide systematic design services for the whole chain and integrate 22 years of high-quality resources and innovative experience into each design service!

lifestyle

users research

Before you decide to launch a new brand or product, you need to conduct a new definition, portrait, and multi-dimensional research on the new market and new users, and the user's "lifestyle" is often an important reference benchmark for our insight into prospective needs, which leads to "lifestyle" becoming the direction of research for many consulting organizations and large enterprises. As a result, "Lifestyle" has become the research direction of many consulting organizations and large-scale enterprises. Today, let's take a look at what are the 6 existing mainstream lifestyles in the world, and which one do you aspire to?

Hygge

Origin: Denmark

Hygge refers to the fascination and pursuit of comfortable living, which describes a kind of atmosphere and quality of life, including some subtle but very obvious things, such as wrapping yourself in blankets on the sofa, enjoying a cup of tea and snacks, going outside to feel the cold and fresh air, sipping whisky cocktails in front of the fireplace, and squatting by the warm and soft window to read a book! ......

Hygge represents the Danish way of life and is an important feature of Danish culture. Denmark has a polar winter for 6 months of the year and is in darkness for almost 17 hours a day, yet it is the happiest country in the world thanks to Hygge, which is understood by most to mean: living in the moment, pleasure, equality, peace, comfort, authenticity, a sense of belonging and security.

Friluftsliv

Origin: Norway

Friluftsliv first appeared in the writings of Norwegian poet Henrik Ibsen, describing a man who escapes from the chaos of urban life and goes into the wilderness in search of peace of mind to cleanse his thoughts. It was later translated as "outdoor life" to express a wide range of outdoor activities, such as running in the woods after lunch, commuting to work by bike or cross-country skiing on a snowy day, taking a sauna with friends by the lake, or simply relaxing in a cabin in the mountains.

Friluftsliv emphasizes the close connection between people and nature, which is inextricably linked to Norway's geography. With an area of nearly 390,000 square kilometers, Norway has many amazing and varied landscapes, and more than two-thirds of the country is shaped by the forces of nature, with highlands, mountains and glaciers. As a result, the local people have grown up in a nature rich in resources, and have had many opportunities to engage in a variety of outdoor activities.

Bella Figura

Origin: Italy

What is Bella Figura?

Bella Figura literally means "beautiful figure", and it usually refers to making a good impression. Bella Figura can be seen not only in one's appearance and attire, but also in traditions and etiquette, such as maintaining an elegant demeanor in social situations, Bella Figura is everywhere in life. An example that may seem interesting to outsiders is when waiting for a bus, Italy would rather miss the bus than make a sweaty mess trying to catch up with the bus that is about to leave.

Ikigai

Origin: Japan

The word Ikigai can be divided into two parts: iki means to be alive or to live, kai means to be rewarded, worthy or purposeful, and Ikigai means to make life worthwhile and meaningful. In Japan, especially in Okinawa, there are many old men and women who have retired and still have something to do, such as teaching karate to young people, mentoring people in their villages on a spiritual level, or passing on traditional skills to the next generation. In the eyes of the locals, there is no such word as "retirement" in the dictionary of life; only "busyness" is the answer to a happy life. In some ways, Ikigai and hygge are opposites; instead of encouraging us to slow down, Ikigai encourages us to be more positive and to try to find a purpose in life. This goal is the reason you wake up every morning, and it keeps you motivated and busy.

Guyub

Origin: Indonesia

Guyub is the relationship between people within a community, which represents a strong sense of belonging, mutual sympathy and genuine support for each other. In a village where everyone not only knows each other, but they also help each other in times of need, Guyub is based on the idea that happiness comes from recognizing that the presence of a person, whether in the sense of giving or receiving, can have a great impact on the lives of others.

Jugaad

Origin: India

What is Jugaad?In Indian terms, Jugaad is the use of existing things, or humble and meager resources, to create something new that solves a problem you are experiencing in your life.Jugaad is opposed to buying new things to replace the old and promotes a kind of innovation based on the principle of frugality.

What are the benefits of Jugaad?Jugaad enables you to solve problems by making the best use of resources at minimal cost. A problem or mistake in life doesn't necessarily cause us more stress, it can turn out to be a solution to another problem or a way to fix it, if you are creative enough.

How do lifestyle changes affect product development?
We find that the formation of lifestyle is closely related to society, politics, economy, culture, history, geography, etc. Let's look at a case in point, after World War II, Japan was in a state of disarray, and the rapid rise of the small home appliance industry came from the United States through the television media to instill the "good American life", young women are no longer busy in the kitchen, but to socialize, exercise, and start to use the "good American life", the young woman is no longer busy in the kitchen, but to socialize, exercise, and start to use the "good American life". Young women are no longer busy in the kitchen, but begin to socialize, sports, and begin to enjoy their weekend life, the automation of kitchen appliances can be a good way to liberate women's hands, so the automation era of small appliances in Japan kicked off, and the popularity of Yoga, BC CAMPING, exquisite camping, outdoor, cycling, etc. are not influenced by the imported lifestyle, a series of related brands quickly became popular, it can be seen that the importance of maintaining a constant insight into the user's lifestyle. This shows the importance of maintaining a constant insight into users' lifestyles.